Christmas cards that didn't quite work

When I was making my Christmas cards I tried lots of different things - some worked and some didn't. These two were nice enough, but they didn't quite look right and I've been having problems figuring out why.

One problem with both cards is that the Christmas tree didn't stamp very well in the white ink, and filling in details with a gel pen didn't really work. I should really have turned the tags over and tried again.

For the one with the two tags I think it would have been better with a mat of some sort, possibly something embossed, instead of the snowflake background, and attaching both tags together rather than having them separate with ribbons going off in different directions.

The other one just looks a bit boring. I have no idea what I would do to make it more interesting, and I'm thinking a different design would have been better. I think I would have preferred cutting an aperture and suspending the tag, stamped on both sides, in the gap. I'll try that for next year.